UI | UX Design

My UI UX case studies include challenges for personal development, conversion-optimized landing pages, and a mobile UI design for a stock app. For inquiries, message me via Etsy.

UI/UX Challenges | Case Study

Personal | Remote | In progress

Goal for the projects:
Create mock UI designs to elevate my design skills and demonstrate new styles. I took the challenge a step further and created an interactive UX prototype for each prompt. Challenge requirements: content must match the daily theme, be visually appealing, and be accessibility-friendly.

The purpose of the challenges are to improve my UI and UX design skills while working with industry standards and tools.

A challenge during this process is knowing what information is necessary for each type of UI, as well as the best UX. I overcome this by researching best practices for UI design and UX in the areas related to the prompt. Examples of this are being able to research what standards are used for a signup screen. Another example is looking at leading UX data to implement UI that is most effective during a checkout process.

My process:
Step 1. I assess what the UI will be used for, who will be using it, how it should be used, and what should it accomplish.

Step 2. I reference various brands, other designers, websites, and apps that demonstrate an ideal UI and UX for the prompt. 

step 3. I create the wireframes for the content in Figma.

Step 4. I create the mock brand style and logo and then add the visual assets to the prototype.

Step 5. I QA the design and flow to look for areas for improvement. I also share it with colleagues for QA and input.

The outcome: These projects are still in progress, although I have since learned invaluable knowledge of UX/UI design standards.

Landing Pages | Case Study

Westgate Resorts | Remote | 2020-2021

Goal for the projects: Create appealing and conversion-optimized landing pages for the purpose of generating phone calls. Content must read efficiently, be accessibility-friendly, and be visually appealing.

The purpose of the projects was to improve page conversion and study the heatmaps of the pages to analyze the areas that are most engaging.

A challenge during this process was knowing which information was increasing the bounce rate and finding whether there were browser-specific differences in the customer experience.

My process: My first step during the design process is to create a wireframe of the page content. Once the content it arranged, I add the visual assets to stylize the page. I review the page designs with the team and include any notes from other team members. I aim to accurately emulate the currently branding while including any event specific or seasonal designs. Once the design is complete, I QA the page for any functionality errors, and areas to improve accessibility. 

The outcome: I’ve significantly increased call conversion and steered customer engagement towards the most important elements on the page. I also created a guide template for landing page content that has helped promote consistency across all newly created pages.

About Me

Senior UI/UX Designer skilled in user-centered design for intuitive and accessible customer experiences. I am currently at Life.io as a Senior UX/UI Designer.

Over 6 years I honed my skills in accessibility, intuitive design, best practices for CX, modern UI/UX patterns, building atomic design systems, and web & app design. I have worked in the technology, gaming, financial, advertising, education, and marketing industries.

I have finesse in fluid interface patterns. I create customer experiences that are inclusive and accessible for users. I transitioned to UI & UX to focus my work within the foundation of critical design decisions.

Technical skills: UI Design, UX Design, CX Design, Atomic Design, Product Design, Visual Design, Design Systems, Information Architecture, Wireframing, Prototyping, Web Design, and Mobile App Design.

Soft skills: observant, open-minded,  mentor, active learner, curious, no ego, humble, adaptive, empathetic, and independently sufficient.

Superpowers

  • Optimizes Efficiency
  • Seamless Emulation
  • Hyperorganized
  • Auto Layout pro

double-edged

  • Candid demeanor
  • Detail-oriented
  • workaholic
  • night Owl

tools

  • Figma
  • Sketch
  • Adobe
  • Webflow

Professional History

Sr. UI UX Designer

April 2022-Current
Life.io

UI Designer (VR)

January 2022-Current
Synodic Arc

Sr. UI UX Designer

Oct 2021-March 2022
Merkle Inc.

UI Designer

August 2022-October 2022
Basis Technologies

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